Sweet Berry Farm
Social Media Marketing ‧ Website Management ‧ Online Business listing Management ‧ Email Marketing Campaign ‧ Blog Content
Sweet Berry Farm is a pick-your-own fruit farm and specialty food store in Middletown, RI. The farm sought to improve its online presence and communications with customers.
Amplify Marketing oversaw the development of a new website, enhanced the farm’s online business listing profiles, implemented a process to ensure all online customer inquiries were responded to in a timely manner, and developed fresh, original content for the farm’s social media campaigns.
Griff Electric
Social Media Marketing ‧ Website Management ‧ Content Development ‧ ONLINE BUSINESS LISTING MANAGEMENT
Griff Electric, a Portsmouth, Rhode Island-based electrical contractor, sought to increase traffic to its website. Amplify Marketing wrote new website copy that clearly communicates the services offered by the client. We developed a blog that personalized the company through project profiles, tips for homeowners, and provided authoritative information about electrical wiring. As a result, site traffic increased by 28% in the first year of the campaign and 26% in the second.
Greenvale Vineyards
Blog Content ‧ Website Management
Greenvale Vineyards, a vineyard and tasting room in Portsmouth, Rhode Island, sought to increase traffic to its website.
Amplify Marketing developed a blog that highlights the wine making process, profiles staff members, promotes events at the vineyard, and tells the story of life on the farm.
Our campaign increased site traffic to targeted pages, expanded social media engagement and overall brand awareness.
As a result, site traffic increased by 610% in one year and Facebook likes increased by 412%.
Coastal Wine Trail
Social Media Marketing ‧ Website Management ‧ Event Promo ‧ CopyWriting
Coastal Wine Trail is a partnership of winemakers based in Southeastern New England. The group sought to grow sales of both a special offer and an annual wine festival.
Amplify Marketing created a social media strategy that included Facebook content development and advertising.
As a result, Facebook page likes increased by 94% in the first 12 months of the campaign. Sales of the special offer increased by 800% in a 1-month period. The festival sold out in only its second year of existence. This initial success and increased visibility for the Coastal Wine Trail attracted the attention of other vineyards and five more joined the partnership.
The University of Rhode Island
Tick Encounter Resource Center
Social Media Strategy ‧ Blog Strategy
Dr. Thomas Mather, director of the University of Rhode Island’s Center for Vector-Borne Disease and its TickEncounter Resource Center, sought to connect with a broader audience.
Amplify Marketing joined a small team of consultants to develop a strategy and deliver social media content through three channels over a six-month period. As a result:
- Website traffic increased by 234%
- Pinterest visits increased by 624%
- Facebook visits increased by 190%
- Twitter visits increased by 103%
- Placed 9 guest posts on targeted blogs
- Co-produced “Ticknado” spoof video that won Best Viral Video in the 2013 Strategic Video Awards